For Golfers & PGA Coaches · Affiliate Programme Now Open
Are you overwhelmed by your Trackman data and can’t make sense of it all? Do you have Arccos stats but no idea where the shots are really going? That’s exactly why we built Scratch IQ — to read your data the way a coach would and tell you what to work on first.
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The Problem
You have Trackman numbers and Arccos stats. But without a way to interpret them, more data just means more confusion. The technology has outpaced the explanation layer.
What happens on the range never gets connected to what happens on the course. You could be hitting it perfectly on the mat and still losing shots the same way every round — and nobody is joining those dots.
Even with a coach, most golfers are on their own between lessons. No structure, no way to review what the data has been doing, and no clear sense of whether practice is translating to the course.
Built from a real frustration
Scratch IQ was built by Ciaran Crowley, a 1 handicap golfer based in the UK. After years of regular Trackman sessions and using Arccos every round, the question was always the same: which of these numbers actually matters for my game?
Seven screens of data. No clear answer. The frustration is universal among golfers who use technology to improve. Scratch IQ exists to fix it.
The founding insight
“I had the data. I had the technology. What I didn’t have was anyone to tell me what it meant — or what to work on. Scratch IQ is the translation layer that every data-aware golfer is missing.”
Ciaran Crowley · Founder, Scratch IQ · Handicap 1.2
1.2
Handicap index.
Regular Trackman user.
Arccos
Every round tracked
for 3+ years.
How It Works
Connect your Arccos account or upload your Trackman session. Works with what you already have — one source or both.
The AI engine identifies patterns across your data — connecting what happened on the range to what happened on the course — and surfaces the two or three findings most likely to save you shots.
Not just what is wrong — but what to do about it. Specific drills matched to your specific fault, with the metrics to track so you know whether it's working.
See whether the work is translating — round by round, session by session. When something improves the data will show it. When a new priority emerges, the plan updates.
Scratch IQ — what your data can tell you
Scratch IQ reads your data the way a coach would — and tells you exactly what to work on first. Select your data source below to see what it can tell you from what you already have.
Range session data
Upload your CSV. Get a clear read on your ball-striking patterns and what to fix.
On-course round data
Connect your account. See exactly where shots are going and what to prioritise.
Full picture
Both sources connected. Range patterns linked to on-course outcomes. The loop closes.
Upload your Trackman session and Scratch IQ reads it the way a coach would — identifying the patterns in your data, working out what is worth fixing first, and giving you a specific practice plan. No Arccos required.
Place a rod just inside the ball line. Focus on exiting the club to the right of the gate through impact. Start with short irons, build to mid-irons. This directly targets an out-to-in path tendency.
Tuck a towel or headcover under your right armpit and keep it there through impact. This encourages the right elbow to stay connected and promotes a more in-to-out delivery path.
Apply impact tape to the face. Hit 20 balls at 80% effort focused only on centre contact. Note the pattern. Consistent centre contact is the foundation for everything else.
Without on-course data, Scratch IQ can identify patterns in your ball-striking on the range — but cannot tell you whether those patterns are showing up as missed fairways or dropped shots on the course. Connecting Arccos closes that loop.
Add Arccos or Shot Scope → Scratch IQ connects range patterns to on-course outcomes and shows you exactly where the shots are going.
→Connect your Arccos account and Scratch IQ reads your last 10–15 rounds the way a caddie with a perfect memory would. Patterns that are invisible to you become obvious when the data is read as a whole. No Trackman needed.
Strokes gained by category shows exactly which part of your game is below average for your level. Most golfers are practising the wrong thing.
Most three-putts come from poor lag putting, not from missing short putts. The data usually reveals which it is — and the drills are very different.
A noticeably higher par 5 average relative to your overall handicap often points to decision-making rather than ball-striking — going for it when the data says to lay up.
When approach shots consistently finish short of the green across multiple rounds, it is often a club selection habit rather than a technique problem — and the fix is simple.
Hit 5 balls each to three targets: 30, 40, and 50 yards. Focus entirely on landing the ball within 3 yards of each target. This is a distance control exercise — not technique. Repeat twice a week.
From 20 and 30 feet, the goal is not to make the putt — it is to finish every ball within 3 feet. This removes pressure and focuses attention on pace control, which is where most three-putts are lost.
On every approach shot for your next 5 rounds, take one more club than your instinct says. If your data shows you are consistently short, your instinct is consistently wrong. Test the change in the data.
Arccos data shows exactly what is happening on the course — the outcomes and the patterns. It cannot tell you the technical cause. Scratch IQ can observe that you are missing right consistently. A Trackman session can help identify whether that reflects a path or face angle tendency on the range.
Add a Trackman session → Scratch IQ connects on-course miss patterns to your ball-striking data to help identify whether the cause is technical or strategic.
→Both sources connected. Scratch IQ can now do something no individual platform currently offers — connect what is happening on the range to what is happening on the course, and track whether your practice is actually making a difference.
The distance a golfer thinks they carry a club and the distance Trackman shows they actually carry it are often meaningfully different. Arccos short misses can reveal this gap.
Comparing Trackman metrics across multiple sessions to Arccos patterns over the same period shows whether range improvements are translating to the course.
A gapping issue spotted on Trackman becomes most meaningful when cross-referenced with the specific yardage zones where Arccos shows the most approach struggles.
The most motivating thing for any golfer is being shown that what they are working on is actually making a difference. This only exists when both data sources are connected over time.
If path and on-course miss direction align in your data, this drill addresses both directly. Track Trackman path improvement and Arccos fairway percentage over 4 rounds together.
Use your actual Trackman carry averages — not assumed distances — as your on-course yardage guide for 5 rounds. Track whether your approach short miss percentage changes.
After each Trackman session and each round, Scratch IQ reviews both. When a range pattern improves and the on-course pattern follows, the next priority is identified automatically.
With both sources connected, Scratch IQ observes patterns in your range data, connects them to your on-course outcomes, and tracks whether your practice is making a difference round by round. For golfers without a coach, these observations guide what to work on. For golfers with a coach, they make every session more targeted. That closed loop is what turns data into real improvement.
For PGA Coaches
Scratch IQ is free for PGA coaches. Refer your students, earn 20% commission on every active subscriber you bring in — recurring, for as long as they stay. A coach with 10 active student referrals earns £20/month. A coach with 20 earns £40/month. You bring the expertise. We handle the data. Both of you benefit.
Pre-lesson briefing — see exactly what your student's data has been doing since you last saw them
Drill assignment — assign specific drills with due dates and targets
Co-branded reports — your name and logo on every student-facing PDF
Drill attribution — every drill you contribute carries your name in the library
Founding Partner Programme
Free to join as a partner. Upgrade to the full professional suite at a lifetime rate — first 10 coaches only. In exchange for 20 drills and beta feedback.
✓ Application received. We’ll be in touch shortly.
Connect your data
Scratch IQ connects to the tools serious golfers and coaches already use. No new hardware. No new subscriptions. Just the insight layer your existing data has been missing.
Don’t have a shot-tracking system yet? Scratch IQ works best with on-course data. We can recommend the right tool for your game and budget — most golfers are up and running within one round.