For Golfers & PGA Coaches  ·  Affiliate Programme Now Open

You’ve been practising.
You just haven’t known
what to practise.

Are you overwhelmed by your Trackman data and can’t make sense of it all? Do you have Arccos stats but no idea where the shots are really going? That’s exactly why we built Scratch IQ — to read your data the way a coach would and tell you what to work on first.

30M+
Golfers across
UK, Ireland & US
7 screens
Of data after every
Trackman session
0
Clear answers
on what to fix

Why Scratch IQ exists

“I’m a 1 handicap golfer. I use Trackman every week and Arccos every round. And I still couldn’t tell you which numbers were costing me shots — or what to work on. Data everywhere. Clarity nowhere.”

Ciaran Crowley  ·  Founder, Scratch IQ  ·  Handicap 1.2

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The Problem

The data exists. The translation doesn't.

01
📊

Data overload

You have Trackman numbers and Arccos stats. But without a way to interpret them, more data just means more confusion. The technology has outpaced the explanation layer.

02
🔗

No connection between practice and play

What happens on the range never gets connected to what happens on the course. You could be hitting it perfectly on the mat and still losing shots the same way every round — and nobody is joining those dots.

03
🔄

Between sessions, there's no clarity

Even with a coach, most golfers are on their own between lessons. No structure, no way to review what the data has been doing, and no clear sense of whether practice is translating to the course.

Built from a real frustration

A 1 handicap golfer with all the data — and no way to make sense of it.

Scratch IQ was built by Ciaran Crowley, a 1 handicap golfer based in the UK. After years of regular Trackman sessions and using Arccos every round, the question was always the same: which of these numbers actually matters for my game?

Seven screens of data. No clear answer. The frustration is universal among golfers who use technology to improve. Scratch IQ exists to fix it.

The founding insight

“I had the data. I had the technology. What I didn’t have was anyone to tell me what it meant — or what to work on. Scratch IQ is the translation layer that every data-aware golfer is missing.”

Ciaran Crowley  ·  Founder, Scratch IQ  ·  Handicap 1.2

1.2

Handicap index.
Regular Trackman user.

Arccos

Every round tracked
for 3+ years.

How It Works

From raw data to clear answers.

01

Share your data

Connect your Arccos account or upload your Trackman session. Works with what you already have — one source or both.

02

Scratch IQ reads the data

The AI engine identifies patterns across your data — connecting what happened on the range to what happened on the course — and surfaces the two or three findings most likely to save you shots.

03

Get a clear practice plan

Not just what is wrong — but what to do about it. Specific drills matched to your specific fault, with the metrics to track so you know whether it's working.

04

Track what changes

See whether the work is translating — round by round, session by session. When something improves the data will show it. When a new priority emerges, the plan updates.

Scratch IQ — what your data can tell you

You've been practising. You just haven't known what to practise.

Scratch IQ reads your data the way a coach would — and tells you exactly what to work on first. Select your data source below to see what it can tell you from what you already have.

Trackman only

Range session data

Upload your CSV. Get a clear read on your ball-striking patterns and what to fix.

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Arccos only

On-course round data

Connect your account. See exactly where shots are going and what to prioritise.

Click to view
Trackman + Arccos

Full picture

Both sources connected. Range patterns linked to on-course outcomes. The loop closes.

Click to view
Trackman only — range session coaching
Upload
your Trackman CSV — no account needed
8+
ball-striking patterns worth reviewing
Specific
drills matched to your session data

Upload your Trackman session and Scratch IQ reads it the way a coach would — identifying the patterns in your data, working out what is worth fixing first, and giving you a specific practice plan. No Arccos required.

Example — what your session data shows
Real session example — 5 handicap golfer — driver
Trackman — full session data 20 BALLS • 14 MAR
Swing
Club Speed109 mph
Club Path‑3.2° OTI
Face Angle‑1.4° open
Face to Path+1.8°
Attack Angle‑1.2°
Ball flight
Ball Speed161 mph
Smash Factor1.48
Spin Rate3,140 rpm
Spin Axis+6.2°
Launch Angle12.4°
Distance
Carry248 yds
Total261 yds
Curve28 yds R
Offline31 yds R
Max Height98 ft
What the data shows
Club path 3.2° out-to-in — a consistent swing direction tendency
Face open to path by 1.8° — ball starting left, curving right
Spin axis +6.2° — confirms significant left-to-right spin on every shot
Spin rate 3,140rpm — higher than optimal for this club speed, reducing carry
What this likely means
Ball is likely slicing right — the data all points the same way
At 109mph club speed, carry of 248 yds is below expected — path and spin are costing distance
A more neutral path could likely add 20–30 yards of carry and straighten the ball flight
Smash factor is good — this is a path and face issue, not a contact problem
What the data tells you
Your session data tells a clear story. Your club speed of 109mph should be producing significantly more carry than 248 yards — at that speed, a neutral path typically delivers 270–280 yards. Your out-to-in path of 3.2°, combined with a face that is open to that path, is producing left-to-right spin on every shot. That spin is what is curving the ball right and robbing you of carry distance. The good news is your contact is solid — your smash factor of 1.48 shows the club is striking the ball well. This is a path problem, not a contact problem. Getting your swing path working more from the inside is the single change most likely to straighten the ball and add 20–30 yards. Here are three drills specifically aimed at this.
Your practice plan — drills matched to your session
DRILL 0115 min
Alignment rod gate — path training

Place a rod just inside the ball line. Focus on exiting the club to the right of the gate through impact. Start with short irons, build to mid-irons. This directly targets an out-to-in path tendency.

Progress viaTrackman: club path trend
DRILL 0210 min
Towel under the right arm

Tuck a towel or headcover under your right armpit and keep it there through impact. This encourages the right elbow to stay connected and promotes a more in-to-out delivery path.

Progress viaTrackman: path + spin axis
DRILL 0310 min
Strike quality — impact tape

Apply impact tape to the face. Hit 20 balls at 80% effort focused only on centre contact. Note the pattern. Consistent centre contact is the foundation for everything else.

Progress viaTrackman: smash factor variance

Without on-course data, Scratch IQ can identify patterns in your ball-striking on the range — but cannot tell you whether those patterns are showing up as missed fairways or dropped shots on the course. Connecting Arccos closes that loop.

Add Arccos or Shot Scope → Scratch IQ connects range patterns to on-course outcomes and shows you exactly where the shots are going.

Connect
your Arccos account in one tap
12+
on-course patterns worth reviewing
Round
by round — coaching updates after every round

Connect your Arccos account and Scratch IQ reads your last 10–15 rounds the way a caddie with a perfect memory would. Patterns that are invisible to you become obvious when the data is read as a whole. No Trackman needed.

Example — what 12 rounds of data shows
Real round data example — 5 handicap golfer
Arccos — last 12 rounds
Fairways hit51% — 71% miss right
GIR52% — 63% miss right
Approach short miss61% of misses
Up & down inside 50y41% conversion
Three-putt rate22%
Putting SG+0.3 per round
What the pattern suggests
Consistent right miss off tee and on approach — a pattern, not random
Short approach misses — club selection or distance issue
Short game conversion is costing shots — putting is not the issue
Two separate priorities visible in the data
What the data tells you
Your round data shows two clear patterns worth working on. First, you have a consistent miss to the right — both off the tee and on approach shots. A consistent miss like this tends to have a consistent cause and is worth discussing with a coach or exploring on the range. Second, your short game inside 50 yards is costing you shots — your putting is actually a strength, but getting up and down from around the green is below where it should be. Focused wedge practice is likely your fastest route to lower scores right now.
Other areas worth reviewing
Where your shots are actually going
Strokes gained

Strokes gained by category shows exactly which part of your game is below average for your level. Most golfers are practising the wrong thing.

"Your data shows you are losing most shots from approach play. If you have been focused on putting or driving, your practice time may not be aligned with where the shots are going."
SG: approach SG: around green SG: putting
Three-putting — is it a lag issue?
Putting

Most three-putts come from poor lag putting, not from missing short putts. The data usually reveals which it is — and the drills are very different.

"Your three-putt rate is higher than average. Looking at where the first putt is coming from, this looks more like a lag putting issue than a short putting problem. Distance control from 20–30 feet is worth prioritising."
Three-putt rate Putts per GIR by distance
Par 5 scoring — strategy or technique?
Course management

A noticeably higher par 5 average relative to your overall handicap often points to decision-making rather than ball-striking — going for it when the data says to lay up.

"Your par 5 average is higher than your overall scoring suggests it should be. This often comes down to second shot decisions — it might be worth tracking what happens when you lay up versus go for it."
Score vs par by hole type Par 5 second shot outcomes
Are you consistently underclubbing?
Club selection

When approach shots consistently finish short of the green across multiple rounds, it is often a club selection habit rather than a technique problem — and the fix is simple.

"Your approach data shows more than half of your misses are finishing short. Before changing anything technically, it is worth spending 5 rounds taking one more club than your instinct and seeing what happens."
Short miss % Approach distance to pin
Your practice plan — drills and on-course habits
DRILL 0120 min
Wedge distance ladder

Hit 5 balls each to three targets: 30, 40, and 50 yards. Focus entirely on landing the ball within 3 yards of each target. This is a distance control exercise — not technique. Repeat twice a week.

Progress viaArccos: short game SG
DRILL 0215 min
Lag putting — finish inside 3 feet

From 20 and 30 feet, the goal is not to make the putt — it is to finish every ball within 3 feet. This removes pressure and focuses attention on pace control, which is where most three-putts are lost.

Progress viaArccos: three-putt rate
DRILL 03On-course
Club up — next 5 rounds

On every approach shot for your next 5 rounds, take one more club than your instinct says. If your data shows you are consistently short, your instinct is consistently wrong. Test the change in the data.

Progress viaArccos: short miss % trend

Arccos data shows exactly what is happening on the course — the outcomes and the patterns. It cannot tell you the technical cause. Scratch IQ can observe that you are missing right consistently. A Trackman session can help identify whether that reflects a path or face angle tendency on the range.

Add a Trackman session → Scratch IQ connects on-course miss patterns to your ball-striking data to help identify whether the cause is technical or strategic.

Full
coaching picture — range and course connected
Closed
loop — practice tracked in your scoring
Ongoing
coaching that updates after every session and round

Both sources connected. Scratch IQ can now do something no individual platform currently offers — connect what is happening on the range to what is happening on the course, and track whether your practice is actually making a difference.

Example — the same 5 handicap golfer, both sources
Full coaching example — Trackman + Arccos connected
Trackman — session data
Club Path‑2.6° out-to-in
Face Angle‑1.1° open
Spin AxisConsistent left-to-right
Carry vs ball speedBelow expected
Arccos — 12 rounds
Fairway miss71% to the right
GIR miss63% to the right
Approach short miss61% finishing short
Driving SG‑0.41 per round
What the data tells you — both sources together
Your Trackman data shows a consistent out-to-in path tendency with the face slightly open, and a spin axis that confirms the ball is spinning left-to-right on the range. Your Arccos data separately shows a consistent miss to the right both off the tee and on approach shots across your last 12 rounds. These two patterns are worth paying attention to together — the range tendency may well be showing up in your on-course miss pattern. Scratch IQ has identified three specific drills aimed at path correction, and will track your Arccos fairway and GIR data over the next four rounds to see whether the work is making a difference.
Further insights only possible with both sources
Are you playing your real carry distances?
Cross-source

The distance a golfer thinks they carry a club and the distance Trackman shows they actually carry it are often meaningfully different. Arccos short misses can reveal this gap.

"Your Trackman session shows your 7-iron carry average. Your Arccos data shows you are regularly finishing short of greens from the yardage where you would typically reach for a 7-iron. It may be worth checking whether you are playing your actual carry numbers rather than your assumed ones."
Carry by club Approach short miss by distance
Is your practice actually working?
Progress loop

Comparing Trackman metrics across multiple sessions to Arccos patterns over the same period shows whether range improvements are translating to the course.

"Your Trackman data shows your path has been moving toward neutral across your last three sessions. Your Arccos data from the same period will show whether that is translating to your fairway patterns on course. Scratch IQ tracks both together so the progress is visible."
Path trend across sessions Fairway % trend — same period
Where exactly the gap in your bag costs you shots
Cross-source

A gapping issue spotted on Trackman becomes most meaningful when cross-referenced with the specific yardage zones where Arccos shows the most approach struggles.

"Your Trackman data shows two clubs carrying similar distances. Your Arccos data shows you are leaving more approach shots short from the yardage between them than from any other range. These two observations are worth connecting."
Carry by club Approach results by distance zone
Evidence that the coaching is working
Progress loop

The most motivating thing for any golfer is being shown that what they are working on is actually making a difference. This only exists when both data sources are connected over time.

"Your path metric has improved significantly over four sessions. In the five rounds since you started working on this, your right miss rate is down from 71% to 54%. The work is showing up in your data. Here is what to focus on next."
Path metric: before vs after Fairway right miss: before vs after
DRILL 0115 min
Alignment rod gate

If path and on-course miss direction align in your data, this drill addresses both directly. Track Trackman path improvement and Arccos fairway percentage over 4 rounds together.

Progress viaTrackman path + Arccos fairways
DRILL 0210 min
Play your real carry numbers

Use your actual Trackman carry averages — not assumed distances — as your on-course yardage guide for 5 rounds. Track whether your approach short miss percentage changes.

Progress viaArccos: short miss % trend
DRILL 03Ongoing
Track the loop closing

After each Trackman session and each round, Scratch IQ reviews both. When a range pattern improves and the on-course pattern follows, the next priority is identified automatically.

Progress viaBoth sources — ongoing
The full coaching loop

With both sources connected, Scratch IQ observes patterns in your range data, connects them to your on-course outcomes, and tracks whether your practice is making a difference round by round. For golfers without a coach, these observations guide what to work on. For golfers with a coach, they make every session more targeted. That closed loop is what turns data into real improvement.

For PGA Coaches

Partner with us. Your students improve. You earn.

Scratch IQ is free for PGA coaches. Refer your students, earn 20% commission on every active subscriber you bring in — recurring, for as long as they stay. A coach with 10 active student referrals earns £20/month. A coach with 20 earns £40/month. You bring the expertise. We handle the data. Both of you benefit.

Pre-lesson briefing — see exactly what your student's data has been doing since you last saw them

Drill assignment — assign specific drills with due dates and targets

Co-branded reports — your name and logo on every student-facing PDF

Drill attribution — every drill you contribute carries your name in the library

Founding Partner Programme

Partner account Free
Professional suite £19.50/mo Lifetime rate — first 10 coaches only

Free to join as a partner. Upgrade to the full professional suite at a lifetime rate — first 10 coaches only. In exchange for 20 drills and beta feedback.

✓ Partner account is free — no credit card, no commitment
✓ 20% commission on every student referral, recurring
✓ Professional suite: full portal, drill assignment, co-branded reports
✓ 25% commission rate for Founding Partners (vs 20% standard)
✓ Contribute 20 drills — your name attributed permanently
✓ Early access to all new features and integrations

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Connect your data

Works with the data you already have.

Scratch IQ connects to the tools serious golfers and coaches already use. No new hardware. No new subscriptions. Just the insight layer your existing data has been missing.

Full integration

Trackman + Arccos

The complete picture. Range data connected to on-course performance. Cross-source pattern matching. The most powerful insight Scratch IQ can generate.

✓ Recommended for best results

On-course only

Arccos only

Strokes gained analysis, shot pattern insights, and course management recommendations from your round data alone. No launch monitor required.

Also works with Shot Scope & Garmin Golf

Range only

Trackman only

Upload your Trackman CSV and get plain-English analysis of your ball-striking data. Fault identification and drill recommendations from session data alone.

Also works with Foresight, FlightScope & TrackMan Range

Don’t have a shot-tracking system yet? Scratch IQ works best with on-course data. We can recommend the right tool for your game and budget — most golfers are up and running within one round.